About 2017-11-28T13:10:42+00:00

The OptimiseRx story: how it was developed, and why.

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OptimiseRx was developed in the UK following research that assessed prescriptions for 450,000 patients across 12 CCGs against best practice guidelines, safety guidelines and cost alternatives.

Results showed that one in ten patients (in an average practice of 5,000 patients) had safety issues with their current prescription combination and over five per cent had best practice issues.

This was aligned with research of hundreds of GPs that highlighted some prescribers suffering from ‘alert fatigue’ and ignoring system-generated messages. GPs were looking for a system that only provided alerts that were relevant, patient sensitive and covered all aspects of prescribing decision-making.

As a result, OptimiseRx was developed with medicines management teams from across 15 CCGs and CSUs – who wanted a solution to help prescribers be more consistent, cost-effective and follow best practice.

Our Team

Our team of clinical, pharmacy and IT experts drive OptimiseRx. We are the trusted experts in disseminating best practice guidance and helping the NHS implement change, at the point of care.

OptimiseRx is part of a network of clinical decision support solutions from Hearst Health including First Databank, Map of Medicine, Zynx and MCG.

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Darren Nichols
Darren NicholsManaging Director
Darren has a long history in delivering first class medical data and clinical decision support to improve patient safety and clinical outcomes in the UK and internationally. Darren first joined First Databank in 1999 from KPMG, and has been part of the OptimiseRx journey since the beginning.